What happens when successful business leaders realize they were made for more than simply building a successful career?
In this special episode of Leveraging Success, Jeff Gerhardt sits down with Bob Shank, founder of Priority Living and author of The Master’s Program, to reflect on nearly 30 years of helping marketplace leaders move from success toward significance.
Bob shares how his own journey from leading a family business to mentoring faith-driven entrepreneurs revealed a deeper need among successful leaders: discovering the specific work God created them to accomplish. He and Jeff revisit powerful stories of transformation, including entrepreneurs who turned businesses into platforms for ministry and the remarkable growth of Acres of Love.
They also look toward the future through TMPx and Life Launch, exploring what it means to multiply the impact of The Master’s Program through leaders who are willing to take the next step.
The conversation then turns toward eternity, the return of Jesus, the Great Commission, and why understanding the limited nature of our time should create urgency—not fear—to finish the work God has given us.
In This Episode:
[00:00] 30 Years of The Master’s Program: Where It All Began
[04:35] Why Successful Leaders Still Felt Something Was Missing
[08:20] Moving From Success to Significance
[12:05] Marketplace Ministry: Turning Business Into Kingdom Impact
[15:40] Acres of Love & the Power of an Entrepreneurial Vision
[20:35] Scaling The Master’s Program Through TMPx & Life Launch
[24:10] Bob Shank on Vision: Focus on the Next Step
[26:35] Why Leading The Master’s Program Changes the Leader Too
[28:40] The Return of Jesus & Living With Eternity in Mind
[31:45] Finishing the Work God Has Given You
[34:05] The Great Commission, Unreached People Groups & Urgency
[36:10] Lead With Your Hands, Feet & Ears Before Your Mouth
[37:24] Closing Thoughts
Our Guest
Bob Shank is the founder of Priority Living and author of The Master’s Program, a transformational journey designed to help Christian marketplace leaders discover and fulfill the unique work God has given them to do. For decades, Bob has challenged entrepreneurs and leaders to move beyond conventional measures of success and pursue lives of eternal significance.
Notable Quotes
“My vision was for the next step. My vision was not for the ultimate outcomes.” — Bob Shank
“If I’m still breathing, there’s still work to be done.” — Bob Shank
“The ultimate metric for my life was to complete the work that God gave me to do.” — Bob Shank
“It does matter what I do here, and it will matter to me for eternity.” — Bob Shank
“The model of Jesus was to lead with his hands and his feet and his ears. He came to listen, to serve, to solve, and then he spoke.” — Bob Shank
Resources & Links
Bob Shank
https://priorityliving.org/
https://www.linkedin.com/in/bobshank
https://mastersprogram.org/
Jeff Gerhardt
https://priorityliving.org/
https://www.linkedin.com/in/jeffgerhardt/
https://x.com/jeffgerhardt
Leveraging Success Podcast
https://www.leveragingsuccesspodcast.com
Life Balance Assessment: https://lba.priorityliving.org/
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